Yesterday we encouraged you to create brand standards. Today we want to share with you why this is an integral part of our Intentional Growth System.
One of the most challenging aspects about branding is it is created by perception; and you can’t control how your ideal client perceives your brand. And yet what you can control is how you present yourself & your company to your ideal clients.
This is why it makes it much easier to grow when you have brand standards. It gives you a much greater likelihood of consistently delivering on how you want your brand to be perceived. This increases the likelihood of your ideal client perceiving your brand the way you want; and a byproduct of this is it makes it easier to grow your business! In addition to this, brand standards also help you hire; train & coach your team because there is clarity on what is expected.
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